Why Do Blogs Use "We" So Much?
If you read blogs regularly, you may notice that many use "we" when referring to themselves.

There is a problem here. Especially when only one person writes for the blog.

Nick Denton's Gawker Media blog empire -- Gawker, Deadspin, Gridskipper, Defamer -- popularized the we a couple of years ago. Now, the blogging we is already over the internet, from popular sites such as AbovetheLaw.com to personal sites with 15 readers.

Example, from today's Deadspin:

From Will Leitch, head writer for Deadspin:

We are very proud to report that we are going to a game at Tropicana Field tonight -- oh, we're in Tampa, by the way -- because we can watch any baseball game, anywhere, anytime. Go D-Rays, and we'll see you Monday.

The statement creates confusion. When Leitch says "we", does he mean the Deadspin staff? Or is he going to Tampa?

Or try TJ's Doubleplay, a blog about UVA solely written by a first-year student.

We love Louisiana. There's just so much character!

The reason we has become the blogs' favorite personal pronoun is partly understandable . Using I gives off an aura of self-absorption, and we is less formal than the third person, providing blogs with a more informal tone that most strive for. (we'll save the debate over using prepositions at the end of a sentence for another time).

And according to Wikipedia, the "editorial we" and the "royal we" have been around for quite some time, though I can't recall many uses of the editorial we from print news publications.

What do we you prefer? I, we, or third person?